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Are you keeping up with the latest requirements from Google? Do you need to?

If you’ve been using Google recently, especially on your phone you may have noticed the curious letters AMP appearing in search results alongside a little lightening bolt.

Accelerated Mobile Pages Project(AMP)

AMP stands for Accelerated Mobile Pages and it’s important because it's a project backed by Google. And because of that, it’s now a significant factor when deciding who sees what when browsing on a phone or mobile device.

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms” – AMP Project

In a nut shell, Google is favouring the display of AMP format web pages on mobile devices as those pages have static content that can be quickly shown to the consumer. By static we mean pages that do not require interaction with the user, either directly or indirectly before determining what to display.

If you think this sounds like a return to the web pages of old, you are to some extent correct. They often don’t look as good as the current genre of pages, but what they generally are is fast and mobile ready. And whether you like them or not, they are for now here to stay. For one simple reason: Google is very much behind this project, and when it comes to search engines we all now that Google rules. Love them or hate them.

Yes, AMP does affect you!

If you are a small business you were probably still getting your head around the need for a mobile “responsive” version of your website, on top of the desktop version. Many of you will still be some way off having a responsive site. And yes, this latest development now means you also need an AMP version of your site as well. This is all very important because 50% of so of your sites readers might be on a mobile device, and that number is growing daily as more and more of us move to using mobile devices.

What if you don’t have an AMP version of your website?

If you don’t have the right format website, Google may not show you as high up the listings as you hope, and they may penalise your site on all search platforms as a result. We say “may” because Google doesn’t tell anyone their algorithms, but we know that if you don’t conform to their standards (and there are many of them), you lose points when it comes to ranking. So now you aren’t just worrying about keywords, alt tags, header codes, image compression, minify’d components, CDNs and all the other stuff, but you also have AMP to deal with.

How do you get an AMP version of your site?

If you have a website developer, they should know what do you. If they are working on something like WordPress, they may be able to switch on AMP versions of your sites and get them formatted to your liking without too much work. But that depends on how your site was built in the first place.

We’ll check out your site against leading tests, including AMP for free.

If you want to know if your website is sufficiently responsive or AMP compatible then let us know, we’ll check for you and give you the results free of charge.

Let The Advocacy Partnership worry about your website whilst you focus on what you do best.

We specialise in working with small businesses and in particular have a big focus on working with therapists and counsellors. We can take any website and give you versions that are Responsive and AMP compatible. Contact us for more details. We would be more than happy to help and can promise you that we can do it very affordably.

Contact The Advocacy Partnership today about upgrading your website, and making sure it works nicely in all formats. We’ll get you AMP and Responsive compatible and being seen as you should be by both people and search engines alike.

About brian

Brian is the founder of The Advocacy Partnership. Following a long career in international banking and risk management Brian developed a keen interest in promoting mental healthcare, raising awareness and reducing stigma.

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The Advocacy Partnership

Increasing the visibility and effectiveness of therapists, counsellors, charities and coaches online.  Affordable Websites, Social Media, Online Booking, Payment and Video Counselling solutions for small and medium sized businesses.

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